Bleeding cash and with its very survival uncertain, Ford, an icon of American auto making, will try to import some of its success from Europe.
Ford reported its worst-ever quarterly loss and announced plans to bring over six small, fuel-efficient cars it makes in Europe and start selling them in North America, where Ford is losing billions on its truck-heavy lineup.
The company burned through nearly $11 billion of its cash stockpile in the past year and reported in the past year and reported a second-quarter loss of $8.7 billion.
Ford is trying to save itself by quickly shifting from a truck company into a car company.
But the help from Europe will not arrive until 2010: It takes time to retool plants in America and importing the cars directly is too costly.
Industry watchers wonder whether Ford has enough cash to survive until then.
Ford has successfully sold cars in Europe for years, and it made billions of dollars selling trucks to American.
But American drivers have recoiled this year from high gas prices and bolted for smaller cars. But Ford, GM and Chrysler still have to make up ground on Asian competitors who have won a lot of American car market in recent years, analysts say.
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